When the marketing people at Tanster Industries first approached me with the upmteenth name of the Tanster Buck, I laughed right in their faces.
The King of America Napoleon Dynamite.
I mean 10 out of 10 for coolness. That may just be the greatest name a human has ever come up with. But for a currency? That’s a lot letters.
Newspapers would get three times as long just for running articles that named the currency. Production costs would soar. There would be riots.
Tears started to well up in the marketeers’ eyes. as I kept laughing at them. It was a bit embarrassing. PR people have to be machines, devoid of emotion. Otherwise the system would chew them up and spit them out.
“Stop with the waterworks,” I told them. “I have a solution to your media problem. And you won’t have to lose that extremely cool name. Abbreviation.”
The Koand.