We are currently in Sagittarius. This runs from late November to late December. Sagittarius is ruled by Jupiter. Jupiter represents the energies of joviality and giving. December is the month of giving. It is no coincidence that all the big giving holidays around the world are in this month.
It is also no coincidence that merchants have all their big sales now or that this period starts with a day we call Black Friday. The publicists who run commerce planned this. They know the Jupiter energy is strong now and they know how to manipulate us with it.
